Our Success stories

#Learn To Fly Melbourne

Discover how RevgenX leveraged cutting-edge digital solutions to revolutionize businesses just like yours. Dive into our case studies to explore real-world success stories, showcasing our expertise in transforming challenges into opportunities. Explore our innovative approaches and see how RevgenX can empower your digital journey

Introduction

Learn To Fly Melbourne is one of Australia’s leading aviation training academies, offering a broad range of courses such as Trial Introductory Flights (TIF), Recreational Pilot Licence (RPL), Private Pilot Licence (PPL), Commercial Pilot Licence (CPL), Multi-Engine, IR, and advanced aviation programs.
Despite having premium training facilities, strong CASA accreditation, and an outstanding reputation, their online performance did not reflect their real-world strength. The business wanted more enquiries, more enrolments, stronger course visibility, and higher returns from digital marketing.
RevgenX partnered with Learn To Fly Melbourne to transform their digital ecosystem across SEO, PPC, Performance Max, WooCommerce optimisation, WordPress technical upgrades, and enhanced user experience.

The results exceeded expectations:
400% increase in WooCommerce sales & course bookings
ROAS more than doubled across all advertising campaigns
Our Success stories
#Learn To Fly Melbourne

Discover how RevgenX leveraged cutting-edge digital solutions to revolutionize businesses just like yours. Dive into our case studies to explore real-world success stories, showcasing our expertise in transforming challenges into opportunities. Explore our innovative approaches and see how RevgenX can empower your digital journey

Introduction

Learn To Fly Melbourne is one of Australia’s leading aviation training academies, offering a broad range of courses such as Trial Introductory Flights (TIF), Recreational Pilot Licence (RPL), Private Pilot Licence (PPL), Commercial Pilot Licence (CPL), Multi-Engine, IR, and advanced aviation programs.
Despite having premium training facilities, strong CASA accreditation, and an outstanding reputation, their online performance did not reflect their real-world strength. The business wanted more enquiries, more enrolments, stronger course visibility, and higher returns from digital marketing.
RevgenX partnered with Learn To Fly Melbourne to transform their digital ecosystem across SEO, PPC, Performance Max, WooCommerce optimisation, WordPress technical upgrades, and enhanced user experience.

The results exceeded expectations:
The results exceeded expectations:
400% increase in WooCommerce sales & course bookings
ROAS more than doubled across all advertising campaigns
The Challenges

Before partnering with RevgenX, Learn To Fly Melbourne faced several constraints:

These factors limited online growth, conversions, and visibility.

PMAX quickly became their top-performing campaign, generating stable, predictable leads and enrolments.

Our Strategy
01. Complete PPC Rebuild Using Google Ads & PMAX

Using Google Ads + PMAX, we re-engineered their advertising system:

02.SEO Overhaul Using SEMrush, Ahrefs & Moz

We conducted deep SEO diagnostics using the industry’s best tools — SEMrush, Ahrefs, Moz — and implemented:

Technical SEO Enhancements
Keyword Expansion & Content Optimisation

We rewrote and optimised course pages, landing pages, blog articles, and meta content to reflect search demand and student intent.

Backlinks and Authority

High-value link acquisition (no spam) supported domain growth and course ranking improvements.

03. AEO (Answer Engine Optimisation)

With AI-driven search becoming dominant, we prepared Learn To Fly for the future:

Process Cards

Structured content for Google AI Overviews

Optimised content for ChatGPT-style answer engines

Improved semantic keyword clustering

Rewrote FAQs to target voice search + AI retrieval

Ensured the site is machine-readable for answer engines

This helped Learn To Fly appear more frequently in AI-powered search panels and quick answers.
AEO - Answer Engine Optimisation
03.

AEO (Answer Engine Optimisation)

With AI-driven search becoming dominant, we prepared Learn To Fly for the future:

This helped Learn To Fly appear more frequently in AI-powered search panels and quick answers.

Structured content for Google AI Overviews
Optimised content for ChatGPT-style answer engines
Improved semantic keyword clustering
? Rewrote FAQs to target voice search + AI retrieval
Ensured the site is machine-readable for answer engines

Result :
Higher conversion rates across all devices, especially mobile.

04. WooCommerce & WordPress Optimisation

Platform technologies used: WooCommerce, WordPress We upgraded the entire learning and booking flow:

Improved product/course layout

Simplified WooCommerce checkout

Reduced form fields to improve submissions

Enhanced mobile experience

Cleared unnecessary plugins & scripts

Optimised images & caching

Cleared unnecessary plugins & scripts

Ensured compliance with Google’s latest Core Web Vitals

GA4 Analytics & Behaviour Tracking
Process Cards
01
Tracking

We built custom dashboards to track flight course enquiries, purchases, add-to-cart events, and lead sources.

02
Analysis

Analysed behavioural patterns to remove friction in user journeys.

03
Insights

Created data-backed insights that guided weekly optimisation decisions.

Analytics was the backbone of our continuous improvement strategy.

The Results
Conclusion

RevgenX helped Learn To Fly Melbourne achieve a complete digital transformation through powerful, integrated strategies using:

From SEO foundations to paid growth, UX optimisation, AEO, and data-driven strategies Learn To Fly now has a world-class digital engine behind its business.
Within weeks, CTR improved significantly and
CPCs dropped due to better ad relevance.
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