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Our Success stories

#TONIC Australia

TONIC Australia, a well-loved Australian lifestyle and wellness brand, approached RevgenX with one clear goal scale faster and profitably.Their products already had strong brand appeal, but their digital presence wasn’t converting at the level it should. Paid advertising performance was inconsistent, organic traffic was plateauing, and Shopify’s user experience wasn’t aligned with Google’s latest core updates.
Introduction

TONIC Australia, a well-loved Australian lifestyle and wellness brand, approached RevgenX with one clear goal — scale faster and profitably. Their products already had strong brand appeal, but their digital presence wasn’t converting at the level it should. Paid advertising performance was inconsistent, organic traffic was plateauing, and Shopify’s user experience wasn’t aligned with Google’s latest core updates.
Within months of partnering with RevgenX, TONIC experienced a 400% increase in revenue, while their ROAS (Return On Ad Spend) more than doubled, delivering one of the strongest growth periods in their history.
This case study outlines the exact strategies, technologies and optimisation frameworks used to transform TONIC’s online performance across Google Ads, SEO, Performance Max, and site-wide UX enhancements.

Our Success stories
#TONIC Australia

TONIC Australia, a well-loved Australian lifestyle and wellness brand, approached RevgenX with one clear goal — scale faster and profitably. Their products already had strong brand appeal, but their digital presence wasn’t converting at the level it should. Paid advertising performance was inconsistent, organic traffic was plateauing, and Shopify’s user experience wasn’t aligned with Google’s latest core updates.

Introduction

Within just a few months of partnering with RevgenX, TONIC achieved a 400% surge in revenue, while their ROAS climbed by 630%+, marking one of the most significant growth periods in the company’s history.” This case study outlines the exact strategies, technologies and optimisation frameworks used to transform TONIC’s online performance across Google Ads, SEO, Performance Max, and site-wide UX enhancements.

The Challenges

When TONIC came onboard, they were facing a series of growth blockers:

Our Strategy
Google Ads Rebuild — Precision PPC Framework

Full keyword segmentation into high, medium and low-intent groups

New ad groups for branded, competitor and category-specific terms

Smart bidding adjustments using Target ROAS

Granular negative keyword mapping

1. Google Ads

Rebuild — Precision PPC Framework

We completely rebuilt TONIC's Google Ads structure from scratch using our RevgenX PPC Scaling Blueprint, including:

High-converting copywriting for ads and extensions

Custom audiences built from purchaser data and engagement metrics

Device, demographic, and time-of-day optimisation

Conversion tracking cleanup in Google Tag Manager

1

Google Ads Rebuild — Precision PPC Framework

We completely rebuilt TONIC's Google Ads structure from scratch using our RevgenX PPC Scaling Blueprint, including:

Full keyword segmentation into high, medium and low-intent groups

High-converting copywriting for ads and extensions

New ad groups for branded, competitor and category-specific terms

Custom audiences built from purchaser data and engagement metrics

Smart bidding adjustments using Target ROAS

Device, demographic, and time-of-day optimisation

Granular negative keyword mapping

Conversion tracking cleanup in Google Tag Manager

1

Google Ads Rebuild — Precision PPC Framework

We completely rebuilt TONIC's Google Ads structure from scratch using our RevgenX PPC Scaling Blueprint, including:

Full keyword segmentation into high, medium and low-intent groups

New ad groups for branded, competitor and category-specific terms

Smart bidding adjustments using Target ROAS

Granular negative keyword mapping

High-converting copywriting for ads and extensions

Custom audiences built from purchaser data and engagement metrics

Device, demographic, and time-of-day optimisation

Conversion tracking cleanup in Google Tag Manager

Within weeks, CTR improved significantly and
CPCs dropped due to better ad relevance.
2. Performance Max (PMAX) Build & Optimisation

We deployed a full Performance Max campaign suite using Google’s latest AI-driven targeting and creative capabilities. Our PMAX work included:

Creating dedicated asset groups for each TONIC product category

Designing high-engagement video assets and responsive creative

Implementing feed optimisation for product titles, descriptions and attributes

Leveraging first-party data to improve targeting accuracy

Integrated remarketing audiences built from Analytics + Ads

Shopping feed restructuring for content quality improvements

Geo-segmentation to focus on highest-value regions

Regular A/B testing of creative and callouts

Result : PMAX became TONIC’s highest-performing campaign type, driving consistent sales with a
ROAS more than 2x their previous benchmark.
3. Complete SEO Overhaul — Ranking, Content & Technical

Using Ahrefs, SEMrush, Moz, and Google Search Console, we conducted a full SEO audit and implemented the following:

Keyword Expansion

We built a large keyword library targeting:

  • Beauty gifting
  • Wellness products
  • Australian-made lifestyle products
  • High-intent eCommerce queries

We then created optimised collection pages, product descriptions and on-page SEO enhancements.

Technical SEO Fixes
  • Site speed optimisation
  • Structured data/schema implementation
  • Crawling and indexing improvements
  • Fixing broken links, redirects & canonical issues
  • Enhancing image alt text for accessibility + SEO
Backlink Strategy

Quality-focused outreach (no spam), authority-building through:

  • Industry partners
  • Niche editorial mentions
  • High-value placements
  • Digital PR
AEO (Answer Engine Optimisation):

We structured TONIC’s content to be AI-friendly, ensuring it surfaces in:

  • ChatGPT-based answer engines
  • Google’s AI Overviews
  • Voice search queries
  • Featured snippets
  • People Also Ask (PAA) results

This led to significant gains in visibility from non-traditional search formats, an increasingly important channel in 2024–2025.

These upgrades not only boosted SEO rankings but also increased conversion rates across paid and organic traffic.

Shopify User Experience Adjusted for Google’s Core Update

Using Ahrefs, SEMrush, Moz, and Google Search Console, we conducted a full SEO audit and implemented the following:

Reduced layout shifts (CLS improvements)

Increased page speed and reduced load time

Reworked mobile navigation for smoother flow

Improved product image compression + lazy loading

Cleaned up unused Shopify scripts and apps

Improved checkout flow to minimise drop-offs

Optimised internal linking for better crawl flow

Improved homepage + category page hierarchy

The Results

After implementing RevgenX’s full framework, TONIC achieved:

RevgenX helped TONIC
Case Study

Conclusion

TONIC Australia’s success is a testament to the power of combining PPC, Performance Max, Advanced SEO, AEO, and Shopify UX optimisation under one unified strategy.

01

Scale Aggressively

Rapid growth strategies that amplify market reach and accelerate business expansion.

02

Dominate Search Results

Top rankings across key search terms driving organic traffic and brand visibility.

03

Unlock New Segments

Access untapped customer demographics and expand into new market territories.

04

Improve Performance

Enhanced metrics across every measurable layer of digital presence and conversion.

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